What is "real" customer benefit and how can i / e "make" Basishandelsgut / consumption goods at a high quality asset.
The answer is according to the author, a theme park (generation of emotions) and / or life coaching by products.
Yes ....
Lululemon (yoga mats etc) makes it indeed up to date and has been very successful with it (park and self-help).
"The book is from 1999, it is much Demons Animal T with Disney and their practices."
Conclusion:
I found it well written and the graphics were not entirely wrong. The examples I found very plausible and broadly I've never regretted the purchase.
Bit flat but otherwise well done.
