Instant liking.

I used to be That person did would cheap out on cables, buy ten 2-euro cables and use them till They all died. After spending 40 euro's this way in less than 3 months I got fed up. You have to understand That I'm One of Those people did throw cables around Everywhere They Go, step on them, roll them up and put in my pocket. My previous 32-pin cables used to handle this kind of abuse just fine, the cheaper Lightning cables just kept on dying.
So Eventually I browsed the internet, and found reviews about handsome guy comparing over 37 kinds of Lightning cables in building quality / price / sturdiness / charging-speed / etc. This cable came out on top. The main reason I was drawn to this fact, which it handled Higher Amounts of power going through, so did your device would charge quicker. There are other cables around so did offer this, but Those are not MFi (Made for iPhone / iPod / iPad). They want to mess up your battery-life by not charging at a constant current Which results in a new battery being needed within a year (trust me, I know).
The cable is not expensive Compared to Apple's Lightning cable, nor is it cheap Compared to 3rd party non-MFIs cables, but I Decided to buy a few to see what the fuss is all about what.

The moment I received them I Took to instant liking to this product. The cables came in a nice carton box, very simple and basic but gives you a feeling you're buying a piece of quality. After opening the box, there is a welcome guide (for a cable? !!?) Which Seemed funny to me, but I appreciate the gesture. The Best Part Is that It has an 18-month warranty! This is great for active users (abusers) of cables like me.

When I finally Took the cable out, I could feel it was good material. The metal ends of the USBand the Lightning connector feel solid, smooth and reliable. The USB connector is gold plated side inside, Which Shows They did not cheap out on the product. The Lightning connector end's white box is smoothed out, showing They paid attention to details. The plastic ends even feel sturdy and make the whole feel like a quality product.
After using this for a couple of days I noticed thatthis product charges my phone at a higher speed, Which is a great little bonus.

I did not find anything to complain about yet. If I'd be real nit picky, I'd say They Could at least the color (Eco-Friendly) carton box it came in.

I can not say this is a good working product by experience, since I just received this last week. It works well for the moment, but since I just received thesis, I will not give 5 stars. Will update after a couple months of use and abuse.

HOWEVER, if you're looking Apple's Lightning cable, I can promise you thatthis will most Certainly be better.

Pros: Build quality is great, faster charging than the original.
Con's: None.