I bought on the recommendation of a friend who told me that all in America use this pasta to get white teeth. Because I love to famous product, it was naturally ordered fix and I must say, the "hype" goes past me. The taste is very used to and I have the impression that the toothpaste has my teeth and my gums but something attacked. Also, I could barely make out a whiter. Toothpaste for white teeth from the drugstore and tuts. I will not order again.