Notice ??? 1 January 6 16

Hi, I bought this game there is a time and only recently installed ... to my surprise when he was well under plastic and therefore "normally" nine (as inscribed on the ad and paid as such ), the record does not appear in the box ... and therefore I can not save the game on my account Square-Enix.
Should I infer that the product was therefore not new, and therefore there was deception ???
Or worse against amazon sells a-way ????
Waiting for an answer, thank you.