It is first of sobriety: black is black, a little too much perhaps: mild fantasy would not hurt. The object is especially useful and well designed: the opening is voluntarily (I guess) close to the iPad runs no risk when putting it inside. One side is very rigid to protect the screen up when blow against the cover, it is really reassuring. A small zippered pocket on the front for headphones probably drag is all about the little options that might have been expected. In short, a serious product and which appears solid and reassuring, but no frills at all, it is a shame for a pretty expensive item anyway. Indispensable however who wishes to take his iPad anywhere without risking a transportation incident.