To be frank, I am disappointed and even irritated by what I read in there. The world of advertising and its share of mental manipulation, there was plenty to do there a powerful and unforgettable test. A novel too, I admit, but not that!
The first pages are exceptional cynicism and realism. A straight-talking, simple, and awfully good, which plunges us into a detestable atmosphere instinctively. The character (highly autobiographical) are described with a coldness and a shocking cynicism. In short, it strikes and it hurts, it makes uncomfortable and gives the impression to portray a reality that we experience most of the time without really managing to make a fair idea. And as of course, these first pages really make you want to read the book, to devour. And indeed, over the bubble burst soon to finish in the trash afterwards.
Because everything is the problem: In a few pages, the author has said everything ... remains to embroider a murky history to justify writing a book and promote among Ardisson.
On the program: a glauquissime universe, whores, petty colleagues head into a bucket of cocaine and the zoophilic sites, family problems, suicide and even murder nonsensical.
I've seen this somewhere ... but yes, Houellebecq, extending the area of the fight ... with not one but an attempted murder!
And here I think that the message of the book, namely the advertising manipulation and its impact on our lives, is sacked by this murky history, as the great lesson of Houellebecq on the extension of the savagery of the market to the world of feelings love.
To report a universe that seems ugly (although ... not knowing of advertising, I lack a bit of shade), it was really need to imagine the protagonists also glaucous ... and especially the savage murder of a old American, randomly selected, the name of the struggle against the pension funds? I honestly do not think so.
I find that impression here in many comments. This is unfortunate.
In short, I'm pissed off by the book and I must admit that on this one, the author disappoints me. I have really wanted to read an essay of his pen on the subject!
In conclusion I would say that between Houellebecq, Dantec, Beigbeder and Zeller, I'm getting tired of these new writers who are trying to make us swallow the sweets to make us work consciousness, but do so by generally short works and grimey which I believe discredit the message they carry.