When the alarm goes off, then it starts with a rather discreet volume and then increasing over time. You wake rel. pleasant and depends not equal to the ceiling, because the clock is too loud). The top button is the same time the light switch that illuminates the dial and at the same time the snooze button. I personally am not a big fan of Snooze, but who wants to use the press sees the same time.
Some have called here for a loud tick. I can not confirm that. Maybe if I keep the alarm me your ear? But well ... I'm very satisfied with the alarm clock. The appearance would be the only criticism, but I put here more emphasis on functionality and reliability. As I said, who does not interfere with the style, which I can recommend the alarm clock in good conscience.