Steve Jobs, the iconic founder of Apple, we left 5 October 2011.

It ''s say that the president of Apple had prepared the output shifting the work to Walter Issacson already written several biographies (Einstein, and Benjamin Franklin) and a noted book on Henry Kissinger. Steve Jobs knew in fact that time was running it. Book but at no time ordered censored says Walter Issacson and we want to believe it as the realized portrait of Jobs is often harsh and cruel.

Because obviously beyond the company to Jobs, it ''s the man, the technology enthusiast, designer, marketer, the captain of industry is unveiled with its enormous strengths and weaknesses equally impressive.

For my part, and j''insiste beyond the story of the man often exasperating j''y saw a celebration of creativity, innovation and the spirit of ' company and it ''s in this context that j''en recommend reading.

For Steve Jobs, Apple creating, created a company that definitely marked the computer industry but also that of the mobile phone, music, the Internet and the film of animation; nothing less than that!

If you are passionate about the technology sector and the creation of the company, you need to read this book because you will find many ideas and important experiences including:
'- The permanent focus on the consumer and the product use
'- The search for perfection in both the use of the product in its design
'- The full integration of user experience in product: its packaging components through the system of exploitation and brand distribution network
'- The permanent search for innovation in the exploitation of technologies. Remember, Jobs was the first to incorporate the concept WYSIWYG, mouse, fonts, the laser printer, CD Rom, DVD player, USB port, removing the floppy drive, suppression of CD / DVD playback, '
'- The invention or the' clever exploitation of successful concepts: iTunes, iPod, iPhone, iPad, iCloud '
'- Management of failure because Apple has also experienced years of hard'

Beyond the life of a man who has marked an indelible imprint on the computer, industry and marketing, you will also find in this book of 668 pages, a history of 30 years of 'IT and Silicon Valley.