Although the product "on offer from Amazon.com Since: March 24, 2011" to be, there are the first reviews (only) from October 2013. However, no one has described an experience in case of damage to 28.01.2014, but it was only manifested little meaningful predictions or hopes.
I admit that I would probably not buy the insurance, if there would have been no (positive) review. But to the undeserved effusive 5-star image into perspective (even in spite of "rip-off") something I forgive - in balancing injustice equally undeserved - only one star.
