Advertising today is laboratory research. Their motor is always the desire to be part of a group.
Sometimes, advertising plays directly to that desire. Other times, instead, it disturbs and mistreats its spectators to overcome this inconvenience, have only two solutions: either to mention the advertising and then increase its impact or buy the product, how to reassure the character their emotions and be linked to the group of those who consume the same product after experiencing the same discomfort.
In addition to his work "media tyranny" JYLe Gallou provides an arsenal of resources here that allow us to defend ourselves against the tyranny of advertising, another component of the mental shackles which we are unwittingly most often the victims.
Very well written and easy to read.
