Daniel Pink has relied on the work of scientists such as Alfie Kohn, Deci ... The purpose of this book is to reduce the gap that there is between knowledge and contributions of science and the behavior of firms in the employees and management leaders. Daniel Pink explains why often the traditional management methods do not work in our world and yet normally hamper creativity central to the future growth of our old Europe. This book helps us to create an environment intrinsic motivation both in our workplace and in the education of our children, our students.