Very concrete and operational

After reading a lot of book on entrepreneurship it is most actionable.
I love the proximity that there is within, the author of the experience feel.
There is a no side "bulls ***" nice too. Darrêter We will tell us to read if you have not done the actions of the previous chapter.
As said so well, this is not a novel one reads but a business that tries to mount :)
Would recommend to any project promoter lost in the action to be taken between theory, practice, best practices, buzzword, etc.