Visually appealing, but ...

... So beautiful and timeless as one may find the design might (a matter of taste), but the Verstellrädchen for the alarm inside (!) To place the battery cover, demonstrates utter naivety of developers. To lay the wheel for the time since into it, maybe even appear comprehensible. But to have every time you want to change the alarm, open the lid of the battery compartment is not reasonable. Stupid might say. Am I doing with this.
Certainly not messed up the general design of the device, honestly.
But those "no-go's", to put it even on 'new German' should be punished with genuine contempt and ignorance of the product by the end user.
Unfortunate that the purchase of a simple alarm clock - Hello ?! - So many (obviously more necessary) Search demand.