When the box arrived I could not believe that there could be a doormat in it - was very tightly rolled. The doormat is top of a thick, sturdy rubber layer with a sort of carpet, the letters are not painted or printed, but actual white fibers, ie woven, so to speak. Qualitatively very good, better than expected! Have the doormat given away, was very well received and fulfilled now successfully its purpose .... as doormat !! :-)