I have 5 of these LED lights installed in a spot series, with which I ausleuchte my kitchen. For 12.5W bring the lamps definitely more light than expected - the ~ 16sqm kitchen is definiv very brightly lit and the indication to the 35W halogen flood comparison I think is almost realistic. The beam angle is not perfect, but much better than you would expect from LEDs. So there appear no hard outlined small spots, but the lighting is quite comparable with the GU10 halogen flood lights, which also do not like a E27 bulb light up the whole room, but already illuminate a certain area. GU10-room lamps have so that's why in most cases several versions. The one where I really have to deduct a point, is the color of light. After all the seems to me compared to the warm white Hallogenlampen already noticeably colder; the light should have a significantly lower proportion of blue - but it appears almost pure white to me. Ok, for the kitchen I can given the massive power savings of as much as 162,5W (almost 93%!), Nor accept, even if the extreme brightness of the five-35W Hallogenstrahler is previously not really reached all.