Naughty fruits, Part 1 of 6

A truly unusual marketing strategy for a truly unusual singer from the UK: This is the first of six vinyl singles of Marina and the Diamonds, which should then form their new album Froot after publication of the final disc.
Technically sound leans especially the title track, which one finds on the A-side and the Marina and the Diamonds has been presented in November last year on the Internet, their previous work Electra Heart on. Many catchy synth gimmicks in '80s garb cause to Froot emerges as an absolute earwig. Content she sings in expressive pictures, the Marina is known for. It sets the prosperity of a fruit with a budding love equal, for you have been saving up (very nice line of text in the chorus: "I've been saving all my summers for you"). The lyrics acts on the one hand very romantic, on the other but also cheeky, what makes Marinas style has always been. It is just "ready to be juiced", "plump and ripe" and therefore a bit frivolous.
By contrast, the B-side agrees to completely different sounds and has in me some familiarization laps required. Meanwhile, I love HAPPY however. The ballad is classically presented at the piano. In the middle is still a drum joined to it, but it was practically on instrumentalization. Marinas wistful vocals in the foreground. She sings that she feels lonely, but also learned to bear it and get on with yourself. Anyone who loves the melancholy of Lana Del Rey, and this item is idolatrous love.

--- For 7 "vinyl single ---

This 7 "comes in a purple shell of stable glossy cardboard. On the envelope there is a recess, through which you can see the label of the record. In addition, a sticker has been glued to the monochrome cover, which calls attention to the fact that it This is Part 1 of 6 Album Froot is (so no need to invest good money in order to call Marina and the Diamonds' entire new album on vinyl its own can).
The CD was inked in a similar color. To force the songs on colored vinyl, is generally a good idea, because the panels visually hermachen stuff. Sonically but you can not expect miracles. Both titles appear in the heights especially towards the end slightly washed out. My copy also contains some Knisterpassagen at Happy (and mind you since the first play). Nevertheless, I have already bought far worse pressures (for example, Ceremonials by Florence + The Machine), so the plate is loose yet to settle in the central region.

--- Conclusion ---

After nearly three years, there is finally new material of Marina and the Diamonds. Although the two new titles Froot and HAPPY reinvent the wheel is not new, but show for the style and personality of the strong singer, which almost always alone writes her lyrics and her voice can represent any emotional states. A mixture of easily spoiled and sweetly, that makes them.
The idea, first to press their new songs exclusively on vinyl and thus back the analog medium in the foreground is truly commendable. Because even worth the extra cost if you calculated, how much the six discs will cost added together. Since one of content but gets always offered high quality at Marina and the Diamonds, you can also assign four star. First, I have to deduct the spongy quality of sound and because of the distributed clamping quality on colored vinyl, otherwise it would become the Höchtswertung. Hopefully a box for storing all singles is still one of the next five 7-inches submitted (perhaps in the style of the current product image from Amazon, not showing the actual product?).