In seeking novelty neuromarketing I realize that I did not leave a comment on this one as it was my first on this subject, and by far the best. In short revelation and after this one the others seem so bland that I have sold all except him.
Put simply purchase and especially AVOID these two: Neuromarketing in action: Talking and sell brain (M Badoc) Neuromarketing - Marketing Revisited neuroscience consumer (Bernard Roullet).