The same as in my childhood ... now for my children. I'm thrilled! Like those of the time, their flaw is to have a loving a little weak so it sticks very well on the fridge, for not enough on against a wall covered with 3 coats of magnetic paint. Too bad, we love them anyway! By cons attention is better to order directly see 2 3 packages for a good range of letters and do not end up stuck in to write a word because there is a copy of a letter (26 letters the alphabet, 36 letters in the package ... do not expect to write KAKI because obviously you will not have the two K;)).