One of the best affordable syntheses on the subject

One of the best affordable syntheses on the subject

Influence and Handling: Understanding and controlling mechanisms and techniques of persuasion (Paperback)
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Customer Review

This is a reference book on the subject. Based on scientific research, it is nevertheless very easy to read and understand. A very good book, to be completed with the reading of the works of Joules and Beauvois on the subject.

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