Playmobil is at the rip off innocent here. The figure is distributed not via the normal trade.
As Dürer, the Playmobil Luther is a Playmobil Special production and is distributed by the tourist office Nürnberg eV: [...]. Scroll down the page [...] up down through time, then you see what Dürer and Luther actually cost. Dürer: 2.99 euros, 2.39 euros Luther. Plus 5,40 EUR Shipping costs. Since it is recommended only to order for friends and relatives or equal to make a bulk order, which puts the cost of postage.
The only drawback: At Luther, you have to wait until April, because the first batch is sold out. It is the second delivery (circulation: 50,000) not all that has ever been distinguished here between the first and second batch.