The Maker's Mark has a good reputation and he has rightly. Who has been drinking Jim Beam should notice a dramatic difference. The MM is soft and aromatic. It is ideal for classic whiskey cocktails like the Old-Fashioned, Mint Julep or the whiskey sour. Friends of Jack Daniel's will miss the smoke flavor when MM. This can be found but in any Bourbon. Jack Daniels is a Tenesse Whiskey and stored in barrels burnt. The MM is compared to Scotch maybe inexpensive, for a bourbon he is a bit higher in price levels. Cheaper alternatives are Four Roses or Canadian Club.