Lyrically the song first appears incredibly flat. Sleazy videos rotate and write text definitions can look but can not, attention at any cost. You'd think so. Only when you listen more closely, one understands Lindemann's sharp-tongued satire that might most likely aimed at the German foreign tourism. The German text is absolutely typical for Rammstein and unmistakable for any fan, only the English passages are new. Moreover, one can argue that is a matter of taste.
The B-side "Rammlied" is also the opening track of the new Rammstein album, where the band will report back musically and lyrically.
And lo and behold, some passages of the new song remember but in fact very similar to the "longing" or "Old Man" times. Especially in verse let the guitars thoughts of the good old days pay. The chorus is catchy, unfortunately the background synthesizer lets him in my opinion too monotonous sound. Overall, the song has quite anthems release quality and should be carried away, especially live.
And here the Bridge crashes without end - madness. That leaves you wanting more.
Overall, for me, not compelling to 100%, but as a foretaste of more, it deserves four stars.