THE PUB ..It's the story of our lives ... and our cultures!

On 216 pages richly illustrated, this book takes us with delight in the history of PUB ... Is neither more nor less than the story of our lives, our evolution and our cultures over time pass ...

Whoever we are, we are all impacted our lives by advertising ... And in all possible forms imaginable, even the most unlikely ...
This very rich and very nice book to have on hand, shows us the impact of the PUB, in our lives, even if we're not always aware right away ... And in all forms and all via can the media. ..Visuels, Auditory, olfactory etc ... (Posters, perfumes, aromas, music, slogan ... etc ...)

Nothing stops the PUB ... That's also why it's a mesmerizing job ...!

But also by what advertising is also consumption and represent a commercial wealth endlessly abundant, captivating ... and it sometimes gives us the buying fever. This is one of its main objectives ... and we are often implicitly agree ...!
Everything is done to make us eat, and make us think and believe ... that we are the only actors of our lives ... more or less consenting ...

With the Internet and social networks, there are no limits to reach customers that we are all potential ....

This book is rich, beautiful, captivating, and nostalgic at the same time ... and pleasantly well designed!

It can be read to study the subtleties and advertising mechanisms and to be one of the memories of our consumption irrefutable and sometimes greedy ...
Or is flick to remember with nostalgia of passing time, like the Proust madeleines, who tell us that we are both alive, running, but that time does its aeuvre and that We must live knowing that everything is impermanent and we have enjoyed the best of the life that is offered to us ... By choosing conscience if possible the best of what is offered to us in life ...