To read! You will be shocked to learn what is going on around you!

Excellent presentation of the subject - what is it, benefits, risks, ... I was truly amazed to read how the data were analyzed today and the impact it could have on the world. Not sure that many people realize what is happening, without his knowledge; it allowed me to understand many things that I see every day, although convenient, but I did not know the operation (it does not go into the technical details but gives some info). In any case it woke me up and made it even more suspicious, or rather conscious, vis-à-vis internet, even if everything is not black, far from it and even if the area of ​​big data will well beyond the Internet. The view is business and society, not at all technical, but it gave me a great desire to know much more, also technically.

I definitely recommend it. No need to be an expert to read it.