Since the MacBook, and Magic Mouse and keyboard mainly white / are aluminum-colored fit the white wire very good.
Due to the flat design, it is elastic and thereby embarrassed very good.
A qualitative difference to the previously used "Amazon Basic" - HDMI cable I can not determine.
The only drawback is the shield that probably by the thin design of the cable is slightly shorter than others. If I my desk lamp on or turn off the picture every time is gone for a few seconds.
If one pays it, that the power cord of course has not checked with the HDMI cable to prevent more problems.