I keep this gel in the fridge. I use it as a gel for the scalp itching, tension, burning and scales, in the face as a cooling cream for pimples, blemishes, dryness, the body for all kinds of things, as a balm after shaving, for the hair, as ointment, .. . it's just become a favorite! Pure nature, odorless and colorless and helps and against everything! :-)