Anyone who has had Marvis never want something else

I have to take up the cudgels for Marvis Toothpaste at this point once. No other toothpaste provides such a (perceived) good cleaning effect, while still tastes refreshingly different and embellished by the design of the tube at the same time even the bathroom. The variety Aquatic Mint tastes very fresh and pleasant, but I think it also has something of an artificial flavor of watermelon, which in turn is a matter of taste.
Only the price alone drives tears to my eyes. Do something that will cost in Italy to 2 here cost nearly 5 times?