Business as performance art. Yes!

As co-author of the Cluetrain Manifesto ([...] I'm Often Asked by companies How They can implement the ideas we talk about this book is a great place to start Unfortunately, the listing here leaves out the subtitle..: "Work Is Theatre & Every Business a Stage." That's what got to me. Acknowledging the role of serious play in serious commerce is long overdue, but The Experience Economy makes up for lost time. While most business books are little more than literary Sominex , this one wants to stretch your head in new dimensions. Even if you disagree with bits, it'll wake you, shake you, make you think.
At first, I was put off by the notion of the Internet as "the greatest force for commoditization known to man." This is only true When the net is seen as to extension of the broadcast model think TV. But that's the wrong approach, as the authors make clear later: "Cyberspace is a great place for seeking experiences, but many businesses do not get it shut They're heading into the commoditization trap, trying to figure out how to better sell. Their company's goods and services over the World Wide Web, When in fact most individuals surf the Net for the experience itself. "
E-commerce as performance art, I love it! So step right up, boys and girls, and get your ticket to the Pine & Gilmore Masque. The show's just about to begin!