The LP / MP3 package of Born to Die: Another "Primadonna" on hot sounding vinyl

The dramatic tone of her voice partly reminds Amy Macdonald and Marina and the Diamonds, so on those strong performers who deal in their lyrics critical of himself and the world. Lana Del Rey can be wonderfully in this division classify serious artists considering its melancholy and in time even morbid lyrics. With their debut single became known on the internet video games, in which it processes a separation, it has probably the hit 2012 landed. For accompanying album Born to Die - which could not be called aptly - running in the background dreamy and often sad tuning violins to catchy and crisp beats that well fit into the sound structure of the present time, in turn starkly different from the presentation of the cover. Only her singing seems to come as from the 50s or 60s. He looks slightly distorted, as embedded in the fog damage and makes its long-established, have face on the cover all the glory.

Despite high catchiness and renowned sound masters such as Rick Nowels (Katy Perry, Marina and the Diamonds) can not be dismissed as pure pabulum Born To Die. This would give the successful debut of this exceptional artist Lana Del Rey simply do not do justice. But the lyrics are too strong and profound. In a nutshell: The lyrics get under your skin. They act on failed love (among others JEANS BLUE) and the questionable superficiality of capitalism ("Money is the reason we exist": NATIONAL ANTHEM). Furthermore, Lana is self-critical in a downright "Obsessed with your mess that's America" ​​attitude with the realization of their American Dream to (radio), lifts the veil of stereotyped role models (THIS IS WHAT MAKES US GIRLS), creates a feeling of deadly invincibility if one is not collected at drug and gambling addiction by the family (OFF TO THE RACES) and - as was to be expected - expresses disturbing thoughts about death itself. In Dark Paradise but they actually wonders if she looks back at her friends after the end of their physical existence in the afterlife, while SUMMERTIME SADNESS caused goosebumps so that the listener caused almost right pain. This new single release represents my bittersweet out tip, because the I bought this board in the first place. The music video with the famous US actress Jaime King suggests that the singer has lost someone to nearby in a car accident; the LP version of the ballad is incidentally very well without the added beats the official Radio Mix.
Artists who break out in their lyrics about love and life in philosophical approaches, there are in the presence of too little. Lana Del Rey is one of these handpicked mouthpieces of serious artists who deserve this word also truly.

The record of Born To Die is wrapped in a fold-out cardboard packaging. A full-size photo of the beautiful singer adorns the interior. A so-called Lyric Sheet with all lyrics and a download code were included with the first of the two cardboard sleeve. To use the latter, you have to log on to the Internet portal of Universal Music. In return for the naming of their own e-mail address, you can then download the album for free, if you are to believe the little paper. Quite so simple that was not namely, wanted to have my bank details in the next step the portal. Since I have the Explorer easily closed, the side once again called upon entering the code again, and then it has worked without the sensitive data. On the iPod, the music goes fortunately also, although sonically vermanscht the Loudness Wars style of today's music industry. The vinyl plays thankfully in a different, much better sound League.
Overall, the LP package is after all at an unbeatable price, especially since you can enjoy it at home not only analog and cutting back, but also (in a loud voice ...) go.

Although VIDEO GAMES in some encounters exasperated rejection because of its high playback rate on the radio (as well as the endless debates about the authenticity of Lana Del Rey's lips ...), should the album Born To Die take a well deserved chance. Finally VIDEO GAMES already has indeed something different from the usual synth Trala today. Therefore, it is likely in view of the atmospherically dense melancholy and morbidity that are exudes on this record, not be too surprised. The album is just right for those listeners who can not get enough of Marina and the Diamonds' Electra Heart and that the ease of Rihanna's songs are tired. What the heck, we give this debut in its attractive vinyl edition, the five star, it deserves.