Fascinating! 13

After reading this book to direct style, light and often funny, you do not choose your colors by chance.
Jean-Gabriel Causse is designer-colorist, a profession which is to determine the colors that will be the trend of the future, to find the right colors consistent with the brand positioning and consumer expectations, and finally working color based their influence on our behavior. And it is this last aspect of his job that he develops here.
The dune color choice is anything but trivial. In this enamel work of many inspiring examples, the author takes stock of the scientific studies and experiments on very serious about it. And it is dadmettre that psychic or physiological influences of colors, in all areas of our lives are real. And all the more powerful nen we are not always aware, far be sen.
They interfere everywhere. In our perception of taste: we taste a dish with his eyes long before lapprécier with its palace! Consider two yogurts, Mon strawberry, the other to lananas. Intervertissons food colors (pink for strawberry yogurt lananas and yellow pineapple for strawberry yogurt). The consumers do not realize the subterfuge during the test, and were convinced eating for pink yoghurt, a yoghurt strawberry and for yellow, a yogurt lananas. They realized the subterfuge Nont quaprès have been informed of the manipulation, proof that "the eye is undoubtedly more influential than the palace in our cognitive perception"! And it is the same for lodorat more syrup strawberry is red, the more it smells like strawberry.
The field of meaning is not the only question. Creativity sépanouira in a blue environment will condition the green to go ahead and put in confidence, a desk with a chromatic dominant encourage improved productivity quun office with white walls. Or: one has more desire for sex in a purple room! Indeed, a study of 2,000 people sought to determine if there was a relationship between the frequency of sexual intercourse and the dominant color of their room. The red course tops (3.18 reports per week), but exceeded the finish line by the purple (3.49 reports). Widely spaced are white (2.02 reports), beige (1.97 reports) and gray (1.80). So what color your curtains?
Whether in the field of home decoration, productivity, marketing, fashion, psychology, school and professional lapprentissage, sexual desire, creativity, colors speak. And Jean-Gabriel Causse proposes to make us hear what we have to say. To choose now knowingly and not by chance. In order to avoid unfortunate choices and associations. To make the most, in your personal and professional life of these fascinating information. An exciting book!
Karine Fléjo for the blog Chronicles Koryfée