Full price, half a game

So you buy the successor of CoH and gets half a game. Little units, little cards and little depth of play.
Of course you can retrofit all - costs of course. This is rip-off of the worst kind and a reason for me, never
again to buy a product of the publisher. Is even worse that one can nowadays games do not even sell more,
since they are bound to a Steam account. And then the games industry complained that the sales go back?