At first I was skeptical because I did not know the brand. Because of the low price I got the cable but then appointed times. With the roll-up mechanism that works reliably, the cable can be adjusted to the desired length, so nothing lying around superfluous. When not in use eliminates the winding and also the subsequent entheddern. Class also for the car. I ordered this cable as a replacement for my (expensive) hama-Aufrollkabel because no longer holds in this clean after a month's use of the micro-USB plug (on Galaxy S). The Lindy contrast is very reliable. For me pleasant detail is the angled micro-USB plug. Thus he stands out not quite so far and is in my opinion a little less sensitive.
If I lost this cable or another need, I would order me this immediately.