Influence: understanding and mastering the principles of persuasion

In Influence: The Psychology of Persuasion, Robert Cialdini outlines six key principles of influence: social proof, reciprocity, scarcity, lautorité, the commitment (and consistency) and sympathy.

You will learn, through real and of examples of experiences of social psychology, psychological principles to use these to persuade and influence your audience and achieve your goals, ethically.

A very current book despite his 30 years Dage, advise to all who wish to know and recognize of influence techniques to avoid the pitfalls of the manipulators and strengthen his powers of persuasion, in a professional and / or private context.

Occasion, in passing, to make a small dintrospection exercise and take a critical look at its own behavior in situations of persuasion ...