- Blue Ocean Strategy: To grow by creating new strategic spaces - W. Chan Kim Renée Mauborgne - Books

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  • The reference in innovation strategy  

    Blue Ocean Strategy: To grow by creating new strategic spaces (Paperback)
    The blue ocean strategy in my opinion is in the top 3 books references in corporate strategy. His reading is fluid and inspiring. Its content is in line with today's world (technology change, societal, global ...). The method will allow you to advanc
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  • The bible of value innovation  

    Blue Ocean Strategy: To grow by creating new strategic spaces (Paperback)
    Exceptional book !!! I recommend to all students in management or business schools and leaders to read this book. Very informative to develop the business, change its strategy or start a business.
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  • A new vision on corporate positioning  

    Blue Ocean Strategy: To grow by creating new strategic spaces (Paperback)
    This is a very good book that changes the traditional models of positioning definition including those that analyze company's position with respect to its direct competition. Here, the authors would like us by the hand to find new markets, new custom
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