- Different: Escaping the Competitive Herd - Youngme Moon - Books

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  • A book every FMCG marketer should read  

    Different: Escaping the Competitive Herd (Hardcover)
    Excellent insight on being white in different over-mature markets. Does this not give you miracle Any ready-to-use solution definitely an objective excellent point of view, food for thoughts and hits? I deeply recommend this book.