Made to Stick: Why Some Ideas Survive and Others The

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  • Insightful, Useful, Witty  

    Made to Stick: Why Some Ideas Survive and Others Die (Paperback)
    I teach English and German and a question I ask myself More Often than I'd like to admit to, is: Why do not my students remember that? Why do some trivial things I say more as to afterthought or some funny but useless Ultimately vocabulary stick bett
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  • You do not need this book - but it works!  

    Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
    In Their book Chip and Dan Heath explain why some ideas survive and others do not. In reality the book is not about ideas, but about Their communication. Knowing that, you must compare Their book to 'The Art of Woo' by Richard Shell and Mario Moussa.
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  • The logical continuation of "Tipping Point"  

    Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
    "Made to Stick" by Chip Heath & Dan is there for me, where "The Tipping Point" stops: at the question of how to measure and improve the "stickiness" of an idea. And they end up interestingly with a guide on how to apply t
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  • The Sticking Point for Busting the Communications Stall  

    Made to Stick: Why Some Ideas Survive and Others Die (Audio CD)
    This is the best book I've read about communications since I discovered Stephen Denning's work on telling business stories. I highly recommend Made to Stick to all Those Who Want to Get Their messages across in business more effectively. Imagine if p
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