- The idea that kills! : Business culture ... Secrets Policy ideas that last - Nicolas Bordas - Books

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  • Drawing 6  

    The idea that kills! : Politics, business, culture ... The secrets of the ideas that last (Paperback)
    This book is not a magic recipe, but rather a story that runs through creative strategies used in different context. Nicolas Bordas takes examples of its environment (communication agency TBWA) but knows how to take the essence to provide a decryptio
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  • Interesting. 235  

    The idea that kills! : Politics, business, culture ... The secrets of the ideas that last (Paperback)
    Nicolas Bordas use through its work, a pattern: from birth to the diffusion of an idea that works ("killer idea"). In the form of 10 principles, he explains how a well-developed idea (context spokesman, distribution, subversion ...) can succeed
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  • Excellent 259 50 136 3685  

    The idea that kills! : Politics, business, culture ... The secrets of the ideas that last (Paperback)
    If you want to know the secret of ideas, stories, with concrete examples ... Very easy to read, accurate and effective. Excellent.
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  • Tutu pointed hat  

    The idea that kills! : Politics, business, culture ... The secrets of the ideas that last (Paperback)
    How not to take pleasure in reading this little book? It is fresh, it informs, inspires. Bordas is not Michel (Philippe Michel, Michel THE "what's the idea?", Former advertising, advertising disappeared, former mentor to JM Dru, Bordas boss at T
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  • Stimulating and gratifying  

    The idea that kills! : Politics, business, culture ... The secrets of the ideas that last (Paperback)
    The subject of "the idea that kills" is much broader than its title suggests. Said bluntly, this book is for all those who think, with ideas, beliefs, views to defend, to share, to enrich. Teachers, students, researchers, engineers, technicians,
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  • An idea that falls flat  

    The idea that kills! : Politics, business, culture ... The secrets of the ideas that last (Paperback)
    How to walk the ideas that work? What differentiates a good idea of ​​the idea that kills? This book sheds light on the conditions of the ideas of success (time, formulation, launching tools'). For this, Nicolas Bordas proposes to fight against preju
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