My first impression was ... mixed? The catch tastes surely not artificially (for a protein bar), as the previous speaker said, but it is still different, namely in a pleasant way: much fresher than anything ever Tried, with subtle sweetness and also conveniently compact and al dente, and not so mundverklebend or dusty as most competing products. At first he was only intended as a diversion to the chocolate very heavy competition, but now this bar has became my absolute favorites. Will order it today for the third time in just 3 months in the 15er-Pack.