Utter Nonsense

Utter Nonsense

Good to Great: Why Some Companies Make the Leap ... and Others Do not (Hardcover)
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Customer Review

One only has to look at the companies that are portrayed. Most of them have either disappeared no longer the leader, who would have to be according to this book. If you want to know why this book is utter nonsense, you just have the book: read "The Halo Effect" by Phil Rosenzweig. Probably one of the best books ever written on the subject.

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