The fascinating thing about this book is that it consists only of e-mails. The trappings One has to piece together themselves, or get some clues if an issue is addressed later in an email. The untold story is also for tearing funny, and thrilling to the last mail. With sophisticated means you can also read between the lines, respectively in the mail header. If there for example, bcc yet another name appears, you know the one who has received a copy of the contents without the original recipient's knowledge. In addition, you get an insight into the brutal world of advertising where, although almost unbelievably, is doubted at any time. Exciting until the last mail.