What did a hype about Madonna's new single Madonna's record company Warner. The advertising campaign was determined 50 times more expensive than the video. The video was quite full-bodied announced as a new milestone. Warner even has this right. It has become a milestone, but one of the shows, stupid for how the record industry holds the buyer. No coincidence that Madonna failed in England with 4 Minutes. To put it bluntly: 4 Minutes is a weak business in the American unit style, Madonna as contributors rather plays a minor role. Repeated listening of the song has the effect that you will be tired of Monotie. The chart success is due solely to the Werbekampgane and the fan base of the 'big' name Madonna, Timbaland and Justin Timberlake.