I am diabetic - sugar is taboo for me. With the artificial sweeteners, I could never make friends. So I tried the coconut blossom sugar - of which I'd never heard, however! - And was pleasantly surprised! Not only does it tastes excellent - the slightly caramel flavor fits perfectly well with sweet dishes - he also brings about a reduction in blood sugar with me !!! And I feel like the more I take it to me, the lower is my blood sugar. I will order him to me definitely be back!