What I liked most about this book is the concept of eco-effectiveness. Braungart Explains how businesses are able to become more environmental friendly and more profitable by restructuring Their production processes and supply chain. I doubt thatthis is as feasible for any business or organization as it might sound like while reading the book, but it sure is a brilliant concept. I recommend this book to anyone who wants his business to be green and sustainable. If You Want to have a positive effect on this planet, read it and integrate it into your daily business.
- Frank Röttgers, author of Going Green Together - How to Align Employees with Green Strategies
