You can compare it with any other label, eg. Aggro Berlin, looks, etc. it stands out from all the missed and the German scene a new style to it never existed in this way.
For me definitely the best rapper of Kollegah Selfmade and Shiml where Kollegah could only convince me on the sampler (pimp tape was not really my thing).
The good thing about self-made, the various Raparten that you get good to hear on the album, so for everyone.
My tip: buy buy buy, and support a young super label with outstanding artists !!