The Challenger Sale: Taking Control of the Customer Conversation

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  • The Challenger Sale: CEB marketing services - no breakthrough!  

    The Challenger Sale: Taking Control of the Customer Conversation (Hardcover)
    In this book you will find valuable hints on how to improve the performance of your sales leaders and sales representatives; Some are well known since Decades, at least in globally leading high-tech companies: Page 6/7: shift from Product to Solution
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  • Redundancy vs. Scientific  

    The Challenger Sale: Taking Control of the Customer Conversation (Hardcover)
    The reading was unfortunately a big disappointment. In Anglo-American style sale redundancy is set instead of scientific findings here quite often. Remarkable: the authors "do not know whether it is the expected breakthrough in sales" and write
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  • Profound Research  

    The Challenger Sale: Taking Control of the Customer Conversation (Hardcover)
    No management consultant bla bla, but based on a proper statistical analysis. I could many parallels to my daily life Sales and pull understand better now what was wrong in the past and can be done better in the future.
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  • For a long time the best sales book  

    The Challenger Sale: Taking Control of the Customer Conversation (Hardcover)
    I have both the hard copy, as well as the audio book for Challenger Sale and am thrilled. Core point is the slightly different approach of the Challengers to the classic sales types and how this could nevertheless hold / exceed their numbers during t
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