This latest installment of Carmine Gallo completes his trilogy of excellent books about the Apple company. After the presentations of Steve Jobs secret where we learn all the tricks of effective communication, and The Innovation Secrets of Steve Jobs: 7 principles for thinking differently where the author explains the success of Apple products, Carmine Gallo here reveals all the secrets of the Apple customer service, and how it truly transforms the guest experience. Whether internally (with employees) or to its clients, the "magic" Apple operates to turn a simple shopping into an experience. The book is very well written, illustrated by numerous very concrete and vivid examples. A book that inspires many.
